Hi, I’m Alison.
Founder of Blooming Good Social, mum to a busy toddler, lover of dogs and cheese platters, and someone who has somehow turned being chronically online into a career.
I live in Ocean Grove with my little family and spend my days helping businesses and agencies navigate the weird and wonderful world of social media marketing.
I'm a country girl at heart.
I grew up in Deniliquin before spending almost twenty years living and working in Melbourne. Growing up in a town where everyone knows everyone taught me a lot about community, relationships and supporting local businesses. Working in Melbourne taught me how big brands think, market and grow.
I think that's why I've always felt comfortable sitting somewhere in the middle.
I understand the realities of running a small business because I've watched people do it my whole life. But I've also spent more than a decade working in advertising and marketing, learning from some incredibly smart people and working across brands of all shapes and sizes.
I've worked on some pretty big brands.
Over the years I've worked in agencies, in-house marketing teams and alongside businesses ranging from startups through to household names. I've worked across brands including kikki.K, Bunnings, TAC, Forty Winks and Mission Foods, and I've spent more hours than I'd care to admit inside Meta Ads Manager.
While I learnt a lot working on larger brands, I've always been drawn to businesses that have been built from the ground up. The ones that started with an idea. The ones where the founder still cares deeply about every sale, enquiry and customer review. The ones where the business is a reflection of the people behind it.
The ones with a story.
Blooming Good Social started because I wanted to work differently.
I loved agency life. I loved the creativity, the strategy, the pace and the opportunity to work across lots of different brands. But I wanted to build something that felt a little more personal. I wanted to work with people I genuinely enjoy and on brands I believe in.
I wanted to feel invested in the outcome, not just the deliverables. I wanted less layers, less jargon and less marketing fluff.
So I started Blooming Good Social.
Turns out it’s a pretty nice way to work.
I work with businesses AND agencies.
Simply because I couldn't decide between being a freelancer and starting my own agency, I decided to do both. * Insert Old El Paso meme. * Honestly, I love both.
Working with agencies means I get to collaborate with smart people, work across lots of different brands and continue learning from some seriously clever humans. It also means I get to stay close to what's happening in the industry because Facebook, Instagram and TikTok seem to change their minds every five minutes.
When I partner directly with a business, I don't take on many. That means I can properly immerse myself in your brand, understand what makes it tick and become an extension of your team.
Basically, you get your very own Digital Marketing Manager, without having to find desk space for me.
A few things you should know about me.
I think Melbourne Breakfast tea is the superior of teas. I will stop to pat almost every dog. I love a good business brainstorm. I get way too invested in my clients' results. I still have besties from primary school. I think social media should feel human.
And I'll never say no to a wine and cheese platter.
If I'm not at my desk, you'll probably find me by the beach in Ocean Grove, at Pilates, chasing after my toddler, or having a wine with friends. Preferably all on the same day.
Want to know if we're the right fit to work together? Head over to my values page for a bit of a vibe check.
Want to hear from others who I’ve worked with? Keep scrolling down.
Need convincing?
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"Would endorse Alison immensely! An absolute genius."
Cherie Clonan, CEO at The Digital Picnic.
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"She's good. I can vouch!"
Alexandra Jervis, Brand, Marketing, Comms & Content Manager.
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“Alison is one of those rare humans who combines creativity with an exceptional eye for detail. She’s a pleasure to work with, strategically brilliant, and consistently gives more than expected. She has taken the time to really understand who we are and I trust her completely with my brand."
Nikki Filia, owner of BE. Bangles.
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“Ali is a standout. Not only highly skilled in social media, but also strategic, reliable, and calm under pressure. She quickly understands what needs to be done and delivers it with impact. A natural leader who adds value far beyond social, I’d strongly recommend her.”
Stephanie Michelm, Digital, eCommerce and Marketing Leader at kikki.K.
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"I’ve had the privilege of working with Ali for over three years on multiple TAC behaviour change campaigns. She combines analytical thinking with creativity, is proactive, collaborative, and always ahead of emerging trends. A true asset to any project or team, I’d recommend her without hesitation."
Sarah Munday, Founder + Director at Assemble Agency
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"Having engaged Alison for influencer marketing and paid media, I can only say the best things about her! She is very dependable and was able to grasp the project and work quickly to own and run with it all. My team and I have loved working with her, knowing she cares about the work as much as we do. I will definitely look to continue working with her, and expand her scope if I can help it!"
Tiffany Husin, Head of Paid Media at Sonar Group.
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"Alison is an excellent operator. Diligent, thoughtful and strategic. Anyone would be lucky to work with her!
Gerald Fisher, Managing Director at Rumblr.
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“Alison helped with overflow paid social campaign configuration and was excellent. Her subject knowledge is strong, but what really sets her apart is her service levels and clarity of communication. I’d definitely recommend Ali and hope to work with her again.”
Clint Bratton, National Managing Director, Omnicon.
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"Ali has been contracting with The Digital Picnic, and she’s been nothing short of exceptional. From day one, she seamlessly integrated into our team, fully understanding agency life and how to navigate our processes with ease. She’s incredibly organised, proactive, and autonomous, the kind of person you can trust to take ownership and deliver great work without needing hand-holding. Beyond her strong paid media skills and the performance wins she’s achieved, Ali has also built genuinely strong relationships with clients in such a short time, which speaks volumes about her professionalism and approach. We’ve been so impressed by her impact and would highly recommend her to any team looking for a talented, reliable, and all-round wonderful person to support on their digital marketing."
Savannah Young, Head of Digital at The Digital Picnic.
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