Social Media Management vs Doing It Yourself: What’s Worth Outsourcing?
Let’s cut to the chase: social media is time-consuming, constantly shifting, and weirdly personal for something that’s meant to be “just business.”
So if you’re wondering whether to outsource your socials or keep DIY-ing them between emails, toddler nap windows, or client calls, let me help.
Because I’ve seen it all. The clients who’ve tried to wing it, batch it, ghost it, and full-send it. And spoiler: knowing when to ask for help isn’t a weakness.
The Case for DIY
Let’s be real — DIY can work when:
You’re just starting out and need to keep costs lean.
You genuinely enjoy content creation.
Your time isn’t yet maxed out with clients, customers, or 27 open tabs.
It’s doable if you’ve got:
✅ A clear brand message
✅ A consistent visual style
✅ Time to show up regularly
✅ An actual strategy (not just general vibes)
But even the best DIYers hit a wall eventually, unless they have all of the above ticked off AND are able to outsource another component of their business.
When It’s Time to Hand It Over
Here’s when you need to tap out and lean on someone like me:
You know what you should be doing… but don’t have the time or brain space.
You’ve tried ads but didn’t see results (and you’re not sure what went wrong).
You’re inconsistent and it’s making you cringe.
The biggest sign?
You feel like you’ve got bigger fish to fry. Like running your business and managing your team.
What You Can Outsource (Without Losing Your Voice)
Outsourcing doesn’t mean handing over your soul, or your face, or your tone, or your DMs.
I’m pretty flexible with how I work with business owners, and I tailor the package to suit you.
You might like me to manage:
Strategy and content planning
Caption writing that sounds exactly like you, if you’re already a pro and seeing great results
Paid ad campaigns that don’t bleed money
Reels ideas, story prompts, and content direction
Community management (yes, I’ll answer your comments without sounding like a bot)
I work with a lot of different business owners and agencies who want different things. Some are happy to manage their own DMs and I just take over posting, others are happy to share an existing strategy they know works and let me pick it up so they can have more time. Other’s come to me saying “I don’t know what I’m doing and I need HELP with EVERYTHING!”.
So… Should You Outsource?
If your socials are stressing you out, stalling your growth, or sitting at the bottom of your to-do list week after week, the answer is yes.
And if you’re not quite ready to outsource everything? Start small. Strategy. Caption help. Ads. Or a monthly check-in to keep you accountable.
Either way, I’m here when you’re ready. Check out how I work with small businesses right here.
